Welcome to my Blog!
Strategic Multimedia Storytelling Across Platforms
As a creative director and instructional designer with 20 years of experience, I specialize in developing cross-platform content that blends video, editorial writing, and visual design into cohesive, high-impact campaigns.
From Emmy-winning branded videos to educational job aids and web content, I lead every stage of the process from concept development and interviewing to scripting, production, and distribution. My work is grounded in strategic thinking, brand alignment, and storytelling that connects.
1. Video/Photography
CUNY Value – Sean DesVignes Feature I directed, shot, and edited this Emmy Award-winning branded video as part of a larger storytelling campaign highlighting the value of a CUNY education. This piece features poet and educator Sean DesVignes and was used across digital platforms to build brand awareness and student engagement. 📽️ Watch the video
2. Written / Editorial Piece
Manhattan College Musicians Adapt to Virtual Performances I wrote this article in collaboration with our student intern as part of a content series for Manhattan College’s external-facing website. The story included original interviews and video integration to showcase student creativity during the pandemic. It supported admissions outreach while telling a human-centered, inspiring story. 📰 Read the article
3. Visual / Infographic
Brightspace Faculty Transition Hub – Hunter College To support Hunter College’s migration to a new LMS, I created a one-page printable job aid, a step-by-step course setup presentation, and laid out the web content for a just-in-time digital support hub. This resource helped faculty transition confidently and quickly by combining clear instructional writing with visual design. 📎 View the Brightspace Hub
4. Podcast / Cross-Channel Content Strategy
Making Public Health Personal – CUNY SPH Podcast As producer and host of this original podcast series for the CUNY School of Public Health, I led all aspects of content development—from scripting and interviewing public health leaders to editing and distributing episodes across Spotify, Apple, and YouTube. I created branded visuals, promotional materials, and cross-channel strategies to boost discoverability. The podcast grew to 347 Spotify followers, surpassed 1,000 total streams, and achieved a 65% listener retention rate across 25 episodes. 🎧 Explore the podcast