Branded Advertising and Marketing Campaigns

Branded Campaigns for Higher Education

Cross-functionally collaborating with the marketing, web, print and media team at the City University of New York's Central Office, I directed art and multimedia production for campaigns that effectively communicated brand values and product messaging to target audiences. The first video in the playlist above was honored with a New York Emmy Award. 

Graduate Higher Education, International Marketing Example

As the creative director on these targeted data-driven multimedia projects, I lead the successful execution of these campaigns from start to finish. These series' include student/alumni testimonials, faculty quick learning videos and YouTube shorts to expand internationally. 

Cosmetics Beauty Industry Sample

Working closely with the client to bring the brand’s visual identity to life, I led the creation of a high-end social media marketing ad campaign. I also took a strategically streamlined the training process by designing e-learning modules for their certification course, maximizing efficiency and ensuring a seamless, impactful learning experience.

Food and Wine, Business to Business Marketing Sample

It was a truly memorable experience to showcase my B2B marketing skills in this commercial for a globally recognized food and wine connoisseur. In this video we explore some of the process of finding wonderful, small-farm wines from Spain and France and bringing them to the US restaurant market. Jose Moura Selections bridges unique and moderately priced wines with the maitre d' and owners of upscale and trending restaurants in the United States and Puerto Rico.

College Admissions Marketing Projects

Collaborating with the web, social, print, residence life and admissions teams, I directed audiovisual campaigns and virtual experiences that communicated institutional values to prospective students, donors and alumni. During my time here, I created a high-performing multimedia production team by mentoring and managing freelance talent and student workers, maximizing departmental budget and efficiency. I leveraged my passion for emerging technology to incorporate 360 video, branded GIFs and social media content trends to maximize audience engagement.

National Television Commercial

I led the creative vision, planning and execution of this television advertisement which aired nationally in 2010 to promote tourism on Plum TV. The Bunch of Grapes bookstore is a landmark in Martha's Vineyard, cherished by locals and visitors alike for its rich selection of books and deep ties to the community.