Strategic Multimedia Storytelling Across Platforms

{"time":1746504036518,"blocks":[{"id":"CMmYEy0DSQ","type":"paragraph","data":{"text":"From Emmy-winning branded videos to educational job aids and web content, I lead every stage of the process from concept development and interviewing to scripting, production, and distribution. My work is grounded in strategic thinking, brand alignment, and storytelling that connects."},"tunes":{"anyTuneName":{"alignment":"left"}}},{"id":"H_maXUedKl","type":"header","data":{"text":"1. Video\/Photography","level":4},"tunes":{"anyTuneName":{"alignment":"left"}}},{"id":"Hi3uflPltY","type":"paragraph","data":{"text":"CUNY Value \u2013 Sean DesVignes Feature\nI directed, shot, and edited this Emmy Award-winning branded video as part of a larger storytelling campaign highlighting the value of a CUNY education. This piece features poet and educator Sean DesVignes and was used across digital platforms to build brand awareness and student engagement.\n\ud83d\udcfd\ufe0f Watch the video<\/a>"},"tunes":{"anyTuneName":{"alignment":"left"}}},{"id":"CanAkr8r3x","type":"delimiter","data":[]},{"id":"ooieBF3Wwz","type":"header","data":{"text":"2. Written \/ Editorial Piece","level":4},"tunes":{"anyTuneName":{"alignment":"left"}}},{"id":"9GfEvWKZt9","type":"paragraph","data":{"text":"Manhattan College Musicians Adapt to Virtual Performances\nI wrote this article in collaboration with our student intern as part of a content series for Manhattan College\u2019s external-facing website. The story included original interviews and video integration to showcase student creativity during the pandemic. It supported admissions outreach while telling a human-centered, inspiring story.\n\ud83d\udcf0 Read the article<\/a>"},"tunes":{"anyTuneName":{"alignment":"left"}}},{"id":"A7UskAJlzn","type":"delimiter","data":[]},{"id":"hSd0fjrJ9o","type":"header","data":{"text":"3. Visual \/ Infographic","level":4},"tunes":{"anyTuneName":{"alignment":"left"}}},{"id":"aL213l0EzD","type":"paragraph","data":{"text":"Brightspace Faculty Transition Hub \u2013 Hunter College\nTo support Hunter College\u2019s migration to a new LMS, I created a one-page printable job aid, a step-by-step course setup presentation, and laid out the web content for a just-in-time digital support hub. This resource helped faculty transition confidently and quickly by combining clear instructional writing with visual design.\n\ud83d\udcce View the Brightspace Hub<\/a>"},"tunes":{"anyTuneName":{"alignment":"left"}}},{"id":"_S_3QYAiMS","type":"delimiter","data":[]},{"id":"KJoOM-CqjB","type":"header","data":{"text":"4. Podcast \/ Cross-Channel Content Strategy","level":4},"tunes":{"anyTuneName":{"alignment":"left"}}},{"id":"mQ7T2emTk8","type":"paragraph","data":{"text":"Making Public Health Personal \u2013 CUNY SPH Podcast\nAs producer and host of this original podcast series for the CUNY School of Public Health, I led all aspects of content development\u2014from scripting and interviewing public health leaders to editing and distributing episodes across Spotify, Apple, and YouTube. I created branded visuals, promotional materials, and cross-channel strategies to boost discoverability. The podcast grew to 347 Spotify followers, surpassed 1,000 total streams, and achieved a 65% listener retention rate across 25 episodes.\n\ud83c\udfa7 Explore the podcast<\/a>"},"tunes":{"anyTuneName":{"alignment":"left"}}}],"version":"2.31.0-rc.9","base":{"title":"Strategic Multimedia Storytelling Across Platforms","subtitle":"As a creative director and instructional designer with 20 years of experience, I specialize in developing cross-platform content that blends video, editorial writing, and visual design into cohesive, high-impact campaigns. ","cover":"data\/files\/img-1483974.jpg","publish_date":"20250506"}}